Every brand has its own essence, its own story. And a good design consultancy
helps you bring out just that. Branding is not just about good product designs.
But also why those product designs are yours and what do they speak about your
brand. How they communicate your brand story to your customers.
And for this very reason, a design consultancy is a better option than an
in-house design department or a freelance designer. As they not only come up
with great product designs but they also, bring out the fallacies in your
current designs and create stories from the new designs that will speak volumes
about your brand, without saying a word.
So, how does a design consultancy help communicate your brand story?
They ‘get-to-know’ the customers and the competitive strengths of your product.
And hence come up with just the right strategies and product designs that can
help you carve out your niche in the marketplace.
From digging out the issues of your current product designs to making a great
product design to assessing their effectiveness. There is a lot they do.
#1: Get-to-know the team and the product:
The first step here is to communicate with your team and getting to know the
product. They do so to uncover the problems hidden underneath. They try to
understand the behavior of your audience and how they perceive your product.
This gives them all the oil for ignition.
#2. Do user-profiling:
In this step, they try to create situations in which a consumer will interact
with the brand. They try to understand how different consumers will react to the
brand. This helps them to understand the fallacies of the product.
#3. Brainstorming solutions:
Once you know the problem, it’s time for solutions. They have to come up with the
right product designs and color schemes that will strike and connect with your
target customer. Fitting prototypes are designed in this step.
#4. Choosing which road to travel:
You are the ultimate authority that will choose the final design for your brand.
But they have the experience to have worked with so many other brands and know
what works. So, they can guide you with which road to travel.
#5. Implementation and assessing effectiveness:
Now, it’s time to implement the designs. And even that requires experience. Also,
once implemented, the real results are out. They help you assess the response.
#6. Lays an iterative decision process:
Idealism is just a theory. And everything needs change after some time. So, they
set up a framework or a process to make iterative decisions.
This 6-fold method helps bring out your brand story and makes it stand out from
everybody else. Good design personifies your brand and attaches its own
character to it. It generates feelings for your brand and creates your brand’s
The Theory is a leading brand strategy design consultancy. We will be glad to add
to your brand story through our designs.